Fall 2025 Buying Club

Another summer has come and gone, and another fishing season with it. This summer brought a fantastic fishing season. Over 51 million sockeye surged into the rivers of Bristol Bay, and our crew was right in the thick of it. Each year brings its own rhythm, its own challenges, and its own rewards—and this one was no different. From the first surge of sockeye to the last long days of picking nets, it was a season full of hard work, grit, and gratitude. Now, as we return home to the Wood River Valley, we’re excited to share not just the story of our summer, but the wild salmon that came with it.

Wood River High School grads, Emmett Stouffer and Matt Wilde, returned to fish with us a second year. We think that they’d agree that it’s more than just a summer job. It’s a full dose of what it means to wrestle fish from the world’s greatest wild salmon run with long hours, brackish spray, thick mud, pulling heavy nets.

The fish hit hard this summer, and they hit early—so thick some days that we couldn’t keep up with them. Splashes broke all around us, like the surface of the water was alive, and our skiff worked back and forth through the nets like a typewriter hammering lines. We hauled load after load, the deck shining with raw wildness.

This year, we delivered a massive total to our traditional processors, but the heart of what we do remains in the handpicked share we set aside for you. We were able to be more selective than ever, which means the quality of our bled, hand-filleted, and flash-frozen sockeye is at its peak. These fish are firm, rich, and wild to their core—ready to hit your grill, your oven, or your stove with the same vitality they had thrashing onboard.

Remember—when you choose wild salmon, you’re not just buying dinner. You’re choosing adventure, resilience, and purity. You’re choosing a source of protein and omega-3s that has powered humans for thousands of years, the same wild food that sustained Indigenous Alaskans long before grocery store shelves existed. There are no dyes, pesticides, or filth from pens. It is salmon pulled straight from the beating heart of Bristol Bay, where ocean and river collide, where life still runs untamed.

Our family is glad to be back in the Wood River Valley where the pace is different, where mountains rise around us, and the river runs clear. It’s where we trade the brackish spray for alpine air, the skiff for trails underfoot, and the tide for hikes, bike rides, and long runs. Still, we carry the wild energy of Bristol Bay back with us, and we’re grateful to share its bounty with our community here at home.

From our family to yours- thank you for allowing us to be your fishing family. Join our buying club and use code buyingclub25 before October 1st for free delivery.

-The Wilsons