Fall 2026 Buying Club

Another summer has come and gone, and another fishing season with it. This summer brought a fantastic fishing season. Over 45.3 million sockeye returned to Bristol Bay this year, bringing the rhythm, challenges, and rewards. From the first surge of sockeye to the last long days of picking nets, it was a season full of hard work, grit, and gratitude. Now, as we return home to the Wood River Valley, we’re excited to share not just the story of our summer, but the wild salmon that came with it.

Matthew Wilde, cross-country and track athlete at the College of Idaho, fished with us a third season, and this year we were joined by recent highschool grad, Austin Freyer of Boise. This crew worked out well, and they updated us on new teenage lingo.

The weather was brutal this summer. Bristol Bay saw the rainiest, wettest season since 2006, and the wind was horrendous. One night, in gusts in the forties, the executive decision was to drop the nets, tie to the dock, and wait out high tide. The next storm didn’t catch us by such surprise, so we brought the skiff into the Naknek River, where the water would be calm and picked fish as the tide went out.

Fish were larger this year, with an average weight of 5.1 pounds—but the first fish we caught, on our first opener, was a whopping 8 pounds. What it means for you is that our bled, hand-filleted, and flash-frozen sockeye have very minimal net marks or indentations. These fish are firm, rich, and wild to their core—ready to hit your grill, your oven, or your stove with the same vitality they had thrashing onboard.

When you choose wild salmon, you’re not just buying dinner. You’re choosing adventure, resilience, and purity. You’re choosing a source of protein and omega-3s that has powered humans for thousands of years, the same wild food that sustained Indigenous Alaskans long before grocery store shelves existed. There are no dyes, pesticides, or filth from pens. It is salmon pulled straight from the beating heart of Bristol Bay, where ocean and river collide, where life still runs untamed.

Our family is glad to be back in the Wood River Valley where the pace is different, where mountains rise around us, and the river runs clear. It’s where we trade the brackish spray for alpine air, the skiff for trails underfoot, and the tide for hikes, bike rides, and long runs. Still, we carry the wild energy of Bristol Bay back with us, and we’re grateful to share its bounty with our community here at home.

From our family to yours- thank you for allowing us to be your fishing family. Join our buying club and use code buyingclub26 before October 1st for free delivery.

-The Wilsons